Eyeing to gear its recognised startups in D2C and manufacturing sectors, DPIIT has partnered with boAt, offering mentoring, resources, and guidance for international expansion.
The Department for Promotion of Industry and Internal Trade (DPIIT) has formed a collaboration with boAt, an Indian brand in the audio and wearables sector, to drive innovation and support startups recognised by DPIIT.
The memorandum of understanding (MoU) that has been signed focuses on assisting startups in the direct-to-consumer (D2C) and manufacturing sectors, emphasising growth and development.
According to a release issued by the Ministry of Commerce and Industry, the partnership outlines several key initiatives, including creating dedicated programmes to mentor startups, innovators, and entrepreneurs. These initiatives will provide resources, guidance, and practical support for milestones such as prototype development. Furthermore, the collaboration aims to facilitate connections and provide insights for international expansion where relevant.
Shri Sanjiv, Joint Secretary of Startup India, highlighted the significance of this partnership, stating that it would empower startups with the necessary expertise and resources to enhance efficiency, which is in line with India’s vision of becoming a global hub for manufacturing and entrepreneurship.
He said, “By connecting startups with industry tycoons like boAt, we aim to foster innovation, enhance product development, and support the establishment of globally competitive brands.” Aman Gupta, Co-founder of boAt, noted, “This partnership with DPIIT reflects our commitment in the ‘Make in India’ initiative. By joining hands with the government, we are poised to nurture a thriving ecosystem for product startups, innovators, and entrepreneurs.”
